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Digital Design

Petrol Industries

About

Petrol Industries, a men's wear brand embodying strength and uniqueness, underwent a transformative re-branding journey. I contributed to the project by overseeing UX/UI design and impactful visual design. In collaboration with the project manager and other designers, I played a key role in distilling Petrol's identity into a cohesive narrative, reflecting its commitment to strength and individuality. My focus on UX/UI design ensured an intuitive user experience, aligning seamlessly with Petrol's no-nonsense ethos. Simultaneously, my involvement in e-commerce website design aimed to showcase Petrol's range and enhance the shopping journey. Visual design choices were carefully made to communicate Petrol's narrative of strength and resilience. In summary, my contributions in this project were integral to Petrol Industries' re-branding project, elevating it as a symbol of strength and individuality in men's fashion.

Client

Petrol Industries

Category

Digital Design

,

UX/UI Design

Year

2022

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Contact

Let’s connect!

© Yujin Choi

Contact

Let’s connect!

© Yujin Choi

Contact

Let’s connect!

© Yujin Choi