The D2C Summit ’22

The objective of this project was to create a compelling brand identity and an engaging website that would resonate with our target audience and represent the essence of the summit. In this capacity, I was responsible for making critical design decisions and developing the overarching concept for the event's branding. This encompassed crafting the logo, selecting the colour palette, designing the website layout, and creating various visual assets.

One of the project's unique challenges was ensuring that the branding not only aligned with the e-commerce industry but also stood out in a crowded event landscape. We had to strike a balance between conveying professionalism and fostering excitement. The outcomes of this project were highly encouraging. The new brand identity and website design received widespread acclaim from stakeholders and attendees alike. Additionally, our efforts resulted in increased engagement, attracting a larger audience and contributing to the success of the D2C Summit.